William James Prouds is the owner of the Prouds Jeweller, who started this store in Pitt St Sydney in 1903. Today they are considered to be the most trusted and biggest jewelers of Australia. They are well known for the products of all ranges and designs. They are not only dealing in the Jewellary but also in Watches and exclusive gift items. The things produced by them are known for their quality as the store owners are highly selective in choosing their resources. They get the best Jews for their jewellary and do not believe in any form of compromise. They mainly import diamonds from Belgium and that get them finished and cut at their units. There design are original and are not copied. They are well known for their customer service, all store of Prouds Jewellary provides friendly atmosphere and effective customer service. Their staff is well trained and well versed. The quality maintained by them cannot be matched by any other jeweler in Australia is their claim.

Prouds Jeweler has around 195 stores all over the country who are giving their best service to its customer from over 100 years. Prouds Jewellers Catalogue includes wide range of jewellary in all forms of metal- gold, silver, and platinum. They make use of wide variety of Gems and stones. The designs are simple and attractive they are designed to fill every body's pocket. They have a special section for the youth with delicate designs. The valuation of the jewellary is done by the qualified gemologist and valuer. They help the customers to have satisfaction from their purchases.

Prouds Jewellers Catalogue also provides service for repairs of their jewellery, the services provided at their store includes Resizing the rings and necklaces, Soldering the chains and bracelets, cleaning and polishing of the old purchases, remaking and redesigning, exclusive handmade pieces. For repairing the watches the following services are provide like selling batteries, watch band adjustment watch cleaning and repairing, glass changing, repairing Swiss watches through relevant workshops.

Prouds Jewellers Catalogue also provides its customers wide range of payment options which suit their pocket and do not burden them. Some of the payment options available are No Deposit No Interest- Under this the customer has to make at least minimum purchase of $300, they are not required to make any deposit and do have to make any interest payment. Contract for the payment is signed for 3 or 6 months. Terms and condition apply. Lay-By: Under this type they have to deposit at least 25$ or 25% of the purchase and then additional payments are made fortnightly. All the payment has to be finalized fornightly. Payment are accepted only at the store of purchase.